Considering 4ps of Persuasion Writing for Email or other marketing content make it more effective. 4ps of Persuasive Writing is the most used technique for content writing.
Persuasive Content Writing Introduction
Content writing for marketing either its for website or for email marketing or writing sales letter. Its not just word count that matter. Its more then just writing articles or post on the website. Writing number of articles or post is not enough. Its the message you convey in your words.
The ultimate goal for your business is not only to generate the traffic. The businesses success depends on the number of sales or revenue. Giving you a marketing example that if you are generating traffic from paid ads and social media. Bringing the traffic to the website but the content doesn’t persuade or convince customers to buy any product or doesn’t force your customer to take any action. The whole marketing strategy fails because nothing gained. For that matter marketer emphasis on 4ps writing or we can also call them 4ps of marketing because they effect marketing strategy. Although more known 4ps of marketing or e-marketing are different.
Content has more importance while talking about marketing or digital marketing. All the marketing strategy based on content writing. The main purpose of writing content for business is to persuade others for some specific action. To do that in a better way A technique of 4ps of persuasion was introduced. This technique include Promise, Picture, Proof, Push.
The 4ps of Persuasive Writing
Here are the steps of Persuasive writing. Consider the same writing structure or writing format while writing the content
Promise
Visitors now a days use internet to find solution to their problems. So keeping that in mind, understand the problem of visitors with clarity and then offer them the solution of their problem with surety. To persuade them to buy the product or use any service you are offering. You have to promise what you are going to provide in return for what they are paying. The message should clear and same as what you are offering. Means you providing the exact solution, products or services that are offered in the message. There should be no feel in the promise that you are running to sell your product, it give feel that its a negotiation or conversation about solution of sellers problem. Mention users problem and their solution.
Picture or Image
Its a fact that images or visual content has more impact on the audience or readers then writing content. Articles or content with images or pictures get more views according to the statistics. These images or pictures can be used to strengthen your point of view or in support of your content. To make them more appealing you can you emotions or imagery that visitors can relate with themselves. But emotions have logic and relevancy according to the content. So add the image or images in your content to make it more interesting for visitors. But they should also be relevant to the content and include info only related to services or products you are offering. Not promise those things that you are not able to provide in future. Image should be attractive and appealing. Use good quality images. Images with low resolution have negative impact.
Proof
Every claim gets worth with the proof. Its era where people don’t perform any actions without calculation or proof. They take action after the satisfaction. Their are so much fake thinks on the internet that people wants any proof to every claim. So to satisfy your visitors or customers its good and trustworthy if their is proof placed in the content. Its more easy for visitors or customers to decide about that products or services. For that proof you can add testimonials where previous or existing customers giving their opinion about the products and services. These testimonial should be verifiable. For proof add Studies with different business examples, add Charts or other things like that. Things that supports the claim.
Push
As the name shows Push is to force towards some direction or to force about some action. Here its means to convince visitors or force visitors with logic to complete an action.Push is also the important part of the technique because all of the above efforts and negotiations are to convince visitors or customers to take an action. Writing a good content need an effort but too convince visitors to take any action is much difficult. So to make all these efforts workable or to get business success. Focus on the Push section also. Push button or link should be placed where its visible and prominent. For that see different marketing example where other placed their push section. Push include buy now button or move lead generation or move to more relevant content.
If you still want more to kn ow how to write Persuasive Content in a better way search on Google for persuasive writing tips or persuasive writing techniques. There you will find different tips and techniques for persuasive writing. Also find persuasive text examples or writing ideas that include persuasive writing topics, paragraph examples or sentences examples for writing better content
Best Tool For 4ps of Persuasion
When you are writing for business you need to do all that in a professional way. For that matter businesses use different softwares for to give a professional look. So that content should look decent and attractive and according to 4ps of persuasion. Keeping that in mind while creating websites specially Landing Pages or creating Email Marketing and sales letter use marketing tools to make attractive and make sure that these rules should be followed. For that matter in our view Getresponse is the best choice content creation webpages or landing pages, email writing or email creations with predesigned templates and samples.
How it help in 4ps of Persuasion Writing
As for 4ps of Persuasion it provide templates or samples for creation of landing page. Templates format or layout is designed according to the 4ps of Persuasion writing. Where you can add titles and subtitles related to your product or services. An list features or promise or services going to provide. Easy to read, get users attention in the first look. Catchy image is also a good source to grab the attention of the customers. Add testimonial, studies, graphs or charts to give the proof related to claim. That make the product or service trustworthy. Customer or user show more interest in the things that are trustworthy. Add a call to action for the customers that push them to make a sale or conversion.
Same rules can be followed for Sending Emails pre-disgned templates are available to create emails that appeals visitors attention. These pre-designed marketing templates or samples for pages and emails help in lead generation, conversions, sales and email marketing. That lead to business success.
With Getresponse create high converting landing pages. No coding required because of easy drag and drop builder create pages with minimum effort. Pages are fast in load and mobile responsive that help to rank in Google or any other search engine. It help to create highly customizable pages according to your needs or requirements.
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