Behavior Tracking help to Engage Audience or Anonymous visitors. Convert or engage anonymous visitors or audience into potential customers through behavior tracking.
Business is to identify the opportunities in the market. Focus the needs of customers and attract customers toward your services or products. But 98 % of visitors or buyers lost by businesses due to unknown identity. The issue in Digital Market is people come to your business or site and return without buying any thing or performing any action on the site. Every business lost number of visitors or customers just because of this anonymous behavior. Because its difficult to identify those type or visitors and target them with marketing campaign.
Why To Track Anonymous Visitors Behavior
Anonymous visitors identification can bring more customers or revenue for business with less effort and resources. Unknown visitors or anonymous visitors can be beneficial in many ways if businesses able to identify their behavior and target them with automated marketing campaigns.
Benefits of Anonymous Visitors Behavior Identification
Many businesses ignore anonymous or visitors without targeting but tracking anonymous visitors behavior can benefits in many ways here are some of the benefits of anonymous tracking.
Target Your Market
Basic step in Digital Marketing is to know your target market. Better you understand the market and its needs better results it brings to you. Anonymous visitors are also target audience or target market for business. So it necessary to know the target market behavior and analyse anonymous visitors behavior to target that anonymous audience
Know the customer When Ready
Though not much effective as known customers but unknown or anonymous audience can help to know the behavior or steps taken on your website, pages they visited or action they have taken. That gives much understanding of their behavior and interest. Reading of interest and behavior analysis help to create strategy about unknown visitors
Creating Persona
Segmenting the audience into different categories help in creating an effective digital marketing campaign. So include anonymous visitors in data segmentation and create persona to target anonymous audience according to their actions and needs or behavior.
Generate Leads
Losing anonymous or unknown visitors means company or business losing people who landed on site for their interest but leave the site without any action. By targeting those anonymous visitors businesses are marketer can increase their roi or sales initially with lead generation. So try to target that audience for converting them to leads.
Help in Content Creation
Key player to attract customers or visitors in digital marketing is content. The better you plan your content marketing strategy more productive your marketing campaign will be. To make your content more productive analyse the anonymous visitors behavior towards your content. Then create content that address the issues and interests of visitors to get more out of that.
How to track Anonymous visitors
One of the easiest and free method to know or track anonymous visitors is Google Analytics. It help to track the anonymous visitors behavior with their cookies setting. The tracking process starts from the moment visitor land on the web-page and browse different pages or perform different activities on the website. Google Analytics track visitors or users activities. To track visitors put a JavaScript Code in web coding and Google Analytics will track activities from known or anonymous visitors.
How to Engage Anonymous Visitors
Main purpose of known or anonymous visitors behavior tracking is to engage audience according to their needs and interest. To engage that audience marketers use different method to communicate with known and anonymous visitors. Some of them are given below
Pop Ups
A message or subscription form appears after landing on website is known as pop up. One of the best way to increase subscribers or engage visitors. Its deliver a short message about some offer, or product or service to attract users attention. Some people consider as annoying ads, but they are more productive and effective in engaging visitors whether they are know are anonymous.
Web push Notifications
Another way to communicate with site visitors is web push notifications. A small message appear on the any side of web page. User get a push notification that deliver a message and push visitor to perform action and move user to the next step to engage.
Best Tool To Engage Anonymous Visitor
To engage your visitors with pop ups and web push notification, the best tool is Getresponse. Along-with other features like email marketing, marketing automation, social ads, webinars and others Getresponse provide features to attract or engage anonymous and known visitors with pop ups and web push notification. Customize your pop-up or web push notification according to user behavior and send relevant message that target their quires and needs
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