Content Marketing strategy in digital marketing is to present valuable content to your audience in a better way. Digital Content Marketing strategy should focus their needs and requirements. But is should also focus the content writing rules to be on the top of Search Engines. Paid Advertising and other mediums.
What is Content Marketing Strategy | Definition of Digital Content Marketing
What is Content? Or What is a Content Plan? Content is the communication path used by digital marketer in digital marketing. The Digital Content Marketing definition is, its a strategy or plan that you build to communicate with your target audience. The best you plan to communicate the better results you will get.
As the content marketing is way of communication in Digital Marketing. Before creating the content decide why you are creating this content or whats the purpose of that content. What you want to achieve from that. Determine either you want to create just Brand awareness is that your goal or you want boost your sales or conversions or any other goal.
Digital Marketing Content writing increase your online presence. Post more content on topics related to your products or services, so that its more searchable by the people. That increase your traffic, visitors, and engagement. Secondly search engines give preference to fresh content or content that continuously posted or updated.
How to Create a Content Marketing Strategy?
Till now we have told you what is Content Marketing. But now tell you how to do content marketing or how to create a content marketing strategy or what is content marketing framework?. Because The better you present the content more success you will get as a result. For that here is the content marketing strategy to follow:
Know your Customers
The first step while creating content is to know who your customers are. In other words you have to define the niche or specify target audience for whom your are going to create content. For that you can perform keyword research for proper niche. After that specify keyword related to your services and analyse. Separate best performing and related keywords to be focused. This will give a way forward, in which direction you have to focus in content marketing to get success.
Buyer’s Persona
Create Buyer persona on the basis of at which level of conversion funnel the customers or visitors are. What they want either they just want to get brand awareness or on any other level of conversion funnel. Create content according to their level. Its the best strategy to categories your customers and create buyer persona to target the category individually which make it more effective.
Customers needs
In every business customer is the main focus. Because all the success of business is based on the customer. Every business want to satisfy its customers with its services. While creating Content or performing content marketing you should focus on customers needs and thoughts. What they really wants from your business. Identify the customers needs.
To know the customers needs you can analyse your previous engagements with customers or if you are creating content for new business, then search on Google or Use Tools like SEMRush to know what people are searching. See Social Media Interaction of your competitors with their customers. Or use different forum related to your businesses. That may help in better understanding of the customer needs.
Present solution
After knowing the customer needs now its turn to present the solution in the content. While presenting solution content should be relevant, simple and see what other offer. The content should attractive and not be just to read. Add some emotions, engagement & call to action. That force audience to take some positive action. Secondly you have to see which medium or platform you have to use to engage your audience. Or in other words research and use the same medium your audience mostly use. Create content according to that medium where you want to post the content. Because every medium has its own type of audience.
So these are step for Content Marketing Strategy which are adapted by the marketing agencies.Then every Marketing Agency use it according to their needs or these are digital content marketing ideas that help to create content for digital marketing websites or platforms. To learn more about content marketing different content marketing courses and content strategy template in pdf are available on the internet you can follow them.
Types of Content Marketing Strategy or Content Marketing Examples
As we discussed above you have to focus the platform you are going to target in Content marketing. So here we are going to tell you different platform, a content marketer can use to promote the content for their product or services. You can call them types of content marketing or content marketing or digital marketing examples. Lets see platform that can be used for marketing
Organic Search
As the name indicates the organic search means the results appeared organically as a result of any search query. Mostly people use main search engines like Google, Bing, Yahoo and others for search queries or to find solution for their problems.So main focus should be to post more content on the website blog and other high ranked websites relevant to niche.
To be on the first page of Google, do some SEO and it should be done properly.That means follow the guidelines or the rules set by search engine bots to analyse the performance of content. For that its necessary to use proper keywords in the content. For keyword selection use Google Keyword Planner or SEMRush. They show the performance of any keyword.
But be careful no keyword stuffing. It will create a negative effect. Create attractive title to increase click through rate and add keywords in the title for relevancy. SEO is time taking job but once its done it has long lasting effects for business. Organic search is more trustworthy and Secondly its free or unpaid.
Social media marketing
Social Media is the most used platform on the internet. Most of the internet users, check their social media accounts for new updates or social activities on the daily basis. Its necessary for business success to be active on the social media platform. For that post on social media platform regularly. The main platform people daily use include Facebook, Twitter, and others. On Facebook you can create Brand Page, Post on Groups that have members in thousands or may be more, create events. On Twitter your tweets will update your followers or new users about companies upcomings.
Info-graphics
Although content creator add images and pictures relevant to their content to make it more attractive. Add different imagery, text or other things to grab the user attention. But in the recent past we have noticed the trend of Infographics. These infographics include images, chart, graph and other things like that. That provide user a lot of information about the products or services in one image. Rather than reading long content user get information in a compact space. Images or Infographics are also look attractive rather then reading content. Most of the people use Pinterest a well renowned or Instagram to post these type of Infographics and target lots of users on these website. Pinterest is basically a bookmark website where users pin the content they like and create board to categories pins.
Video marketing
As we already discussed in Infographics that people get more attracted towards the visual content more then the reading long content. Like infographics now people move towards video search for the solution of their problems. Video Content is also necessary to grab number of audience. With Video Content you can deliver lots of information in short video with all the demonstration and practical. Videos content is easy to understand then reading articles.
You can add video either on your articles or post on social media post like Facebook, Instagram. Also upload videos on video sharing websites like YouTube and Dailymotion. Video Sharing Platforms are a big source to generate traffic. Share videos by creating own channel or get paid promotion services from big channels with more number of visitors and subscribers related to your niche or audience.
Email Marketing
Email Marketing is a good way to reach your customers and make a direct interaction with your customers. For that you need an email list. Either you can buy it but that is not recommended by most of the marketer or you can generate your own email list. To create own mail list create landing page or Subscriber Pop-up to built your own email list. Professional Landing Pages can be built easily with softwares Like Getresponse to enhance performance. Once You have built email list. You can easily send product or services update with email marketing. Getresponse have having attractive email design or templates to save your time. Increase site engagement with personalized email content marketing.
To enhance your email marketing efficiency use Getresponse Automation features. Automation is the better way to send content through email marketing. Where you can set trigger to send emails after specific time or action . Send newsletter or other emails in an organized way and enhance user engagement.
Podcast
Its another way to promote your content. Its just like you videos that demonstrate your audience. But the difference is in the podcast your listener or audience can only hear your voice. Whereas On Video they can also watch the video. Its used to broadcast sound or audio rather then video. On this platform you can upload series of content to teach, demonstrate or create brand awareness about your product or services with your voice.
Webinars
Content Promotion through Webinars is also an effective way. Live Webinars are the direct interaction with potential customers. Its help in creating brand awareness to the users who are ready to buy product or subscribe to services you are providing. It a great way to communicate with customers. With webinars you can Understand customers needs and provide solution for their problems. For better understanding their is Q&A option where visitors can ask question for clarification of any doubt. Because its a live attraction. Also a great way to get feedback about your business. Webinars recording are also their for those have missed the live session. To broadcast Webinars in Professional way use Getresponse.
Presentation (PPT)
Its most used method to demonstrate any project planning or products or other things like that. It doesn’t include too much content. Convey the message in the form of short points, data, graphs and charts. In Content marketing it can be used in different ways. Either include presentation in the video to demonstrate the products or projects details. Also used in Webinars for live demonstration or Simply presentation can be uploaded on different slide platforms like slideshare and others inPPT format.
Ebook (PDF)
Now a days most of website or businesses use pop-ups. That offer free ebook as a result of form completion. This formula benefits in two ways. First it help in email list building that laterally use to send Newsletters or other updates to engage visitors or customers with latest offers by the companies. Secondly user get free ebook that consists of research work or products details or statistics of product performance. Ebook is basically a pdf book that cover all the details of product at one place.
Analyse Content
After creation and posting next step is to analyse your content. That will give the result which platform or content marketing strategy is performing well. Analyse user attention, interaction, Bounce Rate, Unique visitors, returning visitors and other things like that. Analysis help you to categories which medium (platform) of marketing or the content make more impact on users. On the basis of analysis you are able to create more content, also focus on the medium (Platform) that is more effective.
Feedback
Feedback is also a part of analysis. To analyse feedback see the comments on your website blog content. See the comments on the social post like Facebook, YouTube, Twitter, Instagram. These feedbacks from different platform help to understand what your customers want. About what they ask more question or want more clarification. So focus the points raised by audience on different platforms.
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