Digital Marketing Strategy is a plan to enhance online presence of any business. Or Digital Marketing Strategy is promotion of any business or product through different mediums to achieve its goals.
Nowadays For the success of any business success its necessary to enhance its presence on the internet or the digital world. Because now user behavior has been changed and people use technology to perform and action or buy or sell anything. Its necessary for both online business and offline businesses or local business to be promoted online.
What is Marketing?
Marketing is always based on the customers behavior. Because at the end the goal of every business is to sell products or services to the end user or customers. So marketing trends change with the customers behavior. Now marketing trends or statistics shows that people moving towards online online stores to buy things. Considering that businesses also started to focus on their online presence for selling their products or services.
What is Digital Marketing? Or How to Promote Your Business
To promote business online with different types of marketing tools or platforms is known as Digital Marketing. That types include SEO, Paid Advertisement, Email Marketing, Social Media Marketing, Video marketing and others. Different Digital Marketing definitions are also available on Wikipedia, Investopedia and others sites.
What is Digital Marketing Strategy? Or How to do Digital Marketing
Every tool or platform has its own dynamics. To know how to do Digital Marketing in a better way we need a proper planning and that is Digital Marketing Strategy. Its framework about digital marketing.
Digital Marketing Strategy
To know how to implement digital marketing strategy?. Below are the some steps or framework that can help you to implement digital marketing strategy in a better way.
1. Planning
First and the foremost is to plan what you want to achieve from your digital marketing strategy. Because it will decide the direction for your digital marketing plan or strategy. Either just want brand awareness or want to generate leads or want sales or any other goals. All your digital marketing strategy based on the goal you want to achieve. Lets See some details about the goals.
A) Awareness
The first and foremost objective of every marketing strategy is to create awareness about any products or service. Awareness it to generate traffic and educate the audience about your brand or product. Educate users about the uses, features and benefits of the products. Secondly how product is better then competitors already in the market. That can lately be translated into leads or sales.
B) Lead Generation
Next goal can be lead generation. Lead generation is step just before sale. Its purpose is to collect data of the visitor or user and added in the email list. That email list can be used to send updates, ebook, emails about the products, services or company and lately force or convince users to buy the product. For lead generation or email list building either create landing pages or subscription box. Where users can put their details for further actions.
C) Generate Sales
Last and ultimate goal of every business is to generate sales. Brand Awareness and Lead Generation are also path to generate sales. So all the efforts are to generate sales or conversions. Means the final goal or achievement of every business is to generate sales and earn revenue.
These goal should be one the S.M.A.R.T principle or formula. Its an abbreviation of 5 different words, where S stands For Specific M for Measurable, A for Attainable, R for Relevant and T for Timely. Lets see what they are
i. Specific
While setting up the goals keep the goals specific to an objective. Focus on the proper goal want to achieve. Not include to many things to a specific goal. That may effect your activities and distract users attention. So be specific to the goal you want to achieve.
ii. Measurable
Set Marketing goals that should be measurable. Without measuring the success rate of any goal, its useless to set goals for marketing. Because its success rate guide about the further activities in the marketing. If the goals are measurable then you can analyse its performance and make your future plans
iii. Attainable
Always think about the realities in the marketing. While setting the goals keep in mind that the goals you setting are attainable or possible to achieve. Don’t go for impossible goals. That may not help you in business growth or not help to succeed in marketing
iv. Relevant
Relevancy is the basic in every step of digital marketing. Be relevant and to the point makes your work more easier. Plan your goal according to the business to the business needs. Irrelevancy content or activities is waste of time, efforts and money so be relevant to your business
v. Timely
Set the time to achieve the goal. Time setting help to achieve the goals faster. But the Time frame should be logical and possible to achieve. Illogical time frame not doesn’t matter. Set the logical time and try to complete the goals on time or before time if its possible. But quality work should not be compromised.
2. Target Market
Its impossible to get success in business without research about your target market. Research about the target market gives the idea or the approx number of potential customers on the internet. Searching for products or services or niche your are targeting. Also let you know the keywords or phrases they use to search query about niche or product. . For keyword research or target market research use different tools Google Search Results, Google Keyword Planner or for more better and in depth results use SEMRush. Its will give the number of searches for specific keywords, demographic results and other like that.
3. Competitor Analysis
Know the competitors strategy or approach they use to promote their product online. Analyse their Organic and Paid Promotion to understand thing in the better way. AS better you understand the competitor strategy the better you can plan your own marketing strategy. So focus on the marketing strategies of your competitors. For that use SEMRush it will provide competitors data for Organic Search and Paid Promotions. SEMRush is a paid online software for the search analysis preferred by most of professional marketers to get better results in digital marketing. It will save your time and efforts
4. Buyers Persona
After competitor analysis or data collection next step is to create buyers persona. Now the question is whats buyer persona. Its to collect users data from different platforms that include own site user data, social media interactions and other. Then categories all your data into different segments. This segmentation varies with every business and create categories according to your needs. It may according to age, demographic, interest or other factors. Categorization or creation of buyers persona is important. It makes digital marketing activities or efforts more effective because it help to deal with every category individually.
5. Act
Next it interact with your customers which means create new content and post on the website, social media or content sharing website and encourage users to take some action.. The content should be relevant according to the visitors needs and provide solution for their problems. Keep the things simple and based on users behavior. Try to push visitors to take some action on your website that may be to make some purchase, subscription for some services, get free ebooks pdf or brochure ppt, forward to landing page or other things like that.
6. Convert
Its observed that in online purchase mostly buyers not buy the product in the first attempt. But they are some where in the buying process. So its a good techniques to memories them about the product they visited or willing to buy few days ago. It can be done by retargeting visitors.
7. Engage
For business success marketer or sales team try to make new visitors a permanent customer. For that they make interaction or send updates even after the first sales. Some businesses leave the customers after first sale and not try to make them regular customer. Its not a good practice try make users a permanent customer. For that send delight messages or related product or services email for more sales. So continue interaction with customers even after the sales.
8. Analyse
Next is to analyse your digital marketing strategy or activities. Analysis is the best way to Learn from the mistakes and plan future activities according to the analysis. For analysis see all your content, platform use for digital marketing. Determine which content, topic or content sharing platform is more effective. Focus on the platform or strategy that’s working more and useful then others. Also analyse why other strategies or platforms not performing well.
9. Budget
After the analysis see the performance of every medium used for online promotion and set the budget according to performance and needs. To get the best result from digital marketing strategy or digital marketing activities spent more on the platform or activity that is producing more results. Rather then spending on the low performing activities.
Digital Marketing Tools
Digital Marketing is a strategy that marketers perform through different tools or ways. So here are the tools or ways used for implementing digital marketing strategy.
1. SEO or Search Engine Optimization
Best and Organic way to generate traffic from digital marketing is SEO or Search Engine Optimization. Where you optimize your web content or blog according to the guidelines of search engines or search robots. Although its a time taking tool but once its done. Its has long lasting effects. For that you have to create good content to get users attention and add proper keywords. To find keywords use Google Search Results, Google Keyword Planner or for more effective research and to save time use paid tool SEMRush. Its more effective and shows great results with all the required information.
2. Paid Advertising
Second method is Paid Advertising. Its a faster method then SEO. Paid Advertising or PPC show quick results. As much as you pay for campaigns you will get the traffic from your campaigns or ads. Performance of the paid campaigns can be enhanced by optimization. Analyse campaign with analytics tools to get more out of your campaign for that use Google Analytics, Google Adwords Dashboard. But Best paid tool for analytics is SEMRush. Give complete analysis of your campaign with competitor analysis.
3. Social Media Marketing
It was basically for people to people interaction not for commercial purposes. But with time the social media is used for business activities. Its considered as more convenient and effective way to promote business online. Generate traffic by just posting on your own timeline, join groups, create brand pages or other ways like that. On social media marketing businesses or products and services can be promoted free or with paid ads. To get quick results businesses preferred to go for paid option also.
4. Email Marketing
Purpose of Email Marketing is to engage the audience by sending them the newsletter, updates and remind users about your products or services. For that the process used by most of the businesses in marketing automation. Create your own email list. By creating landing pages or subscription pop up. Segment email list on the basis of interest, demographics and other according to the requirements. Set the triggers for every action and email would be send automatically to the users. Best Tool for Email Marketing and Marketing Automation is Getresponse with pre designed email templates to save your time and efforts. You can find email examples on the internet in pdf or ppt. That help to make your email marketing better.
5. Video Marketing
If you see the marketing trends. You will observe the importance of video marketing or increase in the use of video marketing. Because visual marketing has more impact rather than content. People get more information in less time with product or services demo. So these features make video marketing more effective. Businesses including video marketing in their digital marketing strategies in different ways. Including videos in their blog posts, uploading business videos on social media websites or video sharing websites. Doing Video Marketing by Organizing webinars to attract users and guide them about business products or services. To make your webinars more productive consider Getresponse services to conduct webinars.
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