If you follow digital marketing trends you will observe future of video content marketing. Digital Trends shows Video content has future in content marketing.
If we write a definition of Video Marketing. It’s a visual interaction with customers to create awareness or increase engagement about product or services. Using Video marketing for product promotion is getting popularity. Most of Marketers are using this medium or platform to spread its message.
Earlier marketers only focus just writing long articles and giving details. They used this strategy work for long. But now the trend is changed because of change in users or visitors behavior. Writing content has its own importance. But visual marketing or visual marketing is also used by most of the marketer nowadays with article writing. Marketers determine that content with visual effects has more attraction and interaction, then simple boring content.
Visual content include images or videos. The visual content can be added with articles or individually post the videos or images on different platform.
If we talk about videos or video marketing its getting more attention from marketers and internet users. Videos are the future of digital marketing. As we see tremendous growth of video marketing. So video is the future of content marketing. If we notice digital marketing trends 2020 or digital marketing trends 2021. Video is the future of digital marketing 2020. Video is within the top digital marketing trends. Its within emerging trends in marketing. Marketers including the videos in their marketing strategy whereas audience use video to get information or to find solution of their problem.
Why Video Content Marketing Strategy is important
First all we determine or decide Why Video Content Marketing Strategy is important? What’s the Importance of Video Content Marketing Strategy? Because we already posting articles to educate audience about products or services then why Video Marketing.
The answer is it’s necessary to add video marketing in the digital marketing strategy. Due to various reasons. Some of them we going to discuss here:
Benefits of Video Content Marketing Strategy
Enhance Ranking
Video Marketing is Good way to enhance online presence. Its difficult to rank an article on search Engines. Because of lots of content daily upload on search engine. But their is less competition in the video its easy to rank videos in the search results on the first page of Google and in Videos section. So its great if your video is on the first page rather then article that is not in the first or second page. Secondly Video SEO is easier then the article. It consume less time and effort and produce more results.
Conversion Rate
The Ultimate goal of every marketing strategy or every business is to generate leads or conversion. Video marketing also play its role increasing conversion rate. Because buyer or users want to see demo videos or want to educate themselves before buying the product. So the pages or articles with video get more attention and trustworthy for users then just reading an article about Products.
Effective
Its not a good technique to just produce more content. The best is to produce effective content. Too much post or content is not enough create a content then produce attraction, interaction or engagement to achieve the goals. To make content attractive marketers suggest to add visual effects that include images or videos. So videos are important to grab users attention. They are more effective either add in other components of digital marketing or uploaded individual on video sharing platform.
Above said are the reason to create marketing videos for business. These marketing videos for business create a better perception of any business
Tips For Video Marketing
Just creating video is not as beneficial if you not consider some of the tips or techniques mentioned by the professionals. While following these tips one can get better results. But these are not ultimate you can set own rules or steps while creating video, the rules you think would perform better.
Title and Thumbnail
While uploading videos on Websites like YouTube, Dailymotion, Vimeo or other like that use proper keywords in the title for Video SEO. Find the keywords users mostly use to search video relevant to your business. To find best keywords or title use keyword planner, YouTube search results suggestion or use SEMRush for in-depth keywords research. SEMRush is although a paid tool but help in getting success for business by guiding proper keywords for your video or your competitors already using them.
Short Videos
Try to make short videos. Because shorter video with more info has greater impact then the longer videos. They may bore the audience and may be a reason to increase bounce rate. Best Practice is to maintain video duration between 1–2 minute but it may be little longer depend on your content. Deliver your best message in the first 15–20 sec that force visitors watch the whole video. Otherwise you loss more of your audience due to your boring intro.
Relevant
Relevancy Is the main focus of digital marketing. While you are creating text content, videos, email marketing or all other stuff like that keep relevancy in the mind. Not only the video content all other thing related too video that include thumbnail, video title, video description all should be relevant. Irrelevancy create a negative effect rather then attractive new customers. So be relevant.
To the point
Its also connected with relevancy. Your content should be focused and to the point. Not try too add too much information or not made video too much technical that its become difficult to understand. Focus the main point and talk all about that. Don’t add anything that distract attention or not related. Not try to cover too much topics. The message in the video should be simple, clear and too the point.
Add call to action
In your video add one or two sentences for call to action. That push users to take same actions. You can ask them to buy any thing. But Its not necessary to add call of action to just ask them for buying something. You can also ask them to subscribe the channel for more update videos or ask them to subscribe for newsletters or follow on social media platform. That will help you to grow your audience and update them with latest news.
Share on Social Media
Just creating or uploading video content is not enough. Share as much as you can to get more and more audience. Share on Facebook profile, pages, groups. Share on Twitter, Pinterest, Instagram and other platforms like that. To be more visible and show more presence on social media.
How to do Video Marketing
Till now we have discussed the importance of Video Marketing or importance of Videos in Digital Marketing Strategy. Now its time to understand how to do video marketing or in other words where to use this video marketing strategy. These are also the video content ideas. So lets start.
Articles
Blog or articles are the elements of website or business use to educate the audience on different topics related to product, services or niche. Articles are one of the main source to generate traffic. To make articles more effective and attractive use videos. Use Videos to educate or create awareness or present solution of any problem in the video.
Landing Page
Its the most important part of the website or conversion funnel. It help to achieve success in business. All your marketing strategy based on landing page because all the generated traffic from different sources land over here and this page convert visitors into leads or customers. So its the important port of Marketing. Adding Video in the landing page make it more effective and attractive. Easier for users to watch video before buying any product. Similar to Articles you can add videos in Landing page with Embed code or through Getresponse just add video url and its done.
Email Marketing
Its the best source to directly communicate with your audience. To make this communication more effective you can use videos in the marketing process. Normal Email with content is not as much effective as adding video in the email. Emails with video have more open rate and click through rate. So consider to add video in your email marketing plan. Adding a video in the email will save the time of user. They get more information about the product information in less time. Best practice for Video Email Marketing is to add to catchy thumbnail, add Word Video in the title,or subject line, avoid video auto play and add call to action.
Social Media Post
Increasing social media audience provide option to target more users or potential customers. Its big source to generate free traffic. Here also you can communicate with audience through uploading a nice content. As for businesses you can upload video content for your targeted audience. Interact with them through comments, direct messages. Videos on Social media or on video sharing website face less competition then other content.
These are the video content ideas means where video content can be used.
How to Adds Videos in the content
Now the question is how to add videos in the content? video marketing Video can be embed easily from social media site like YouTube, Vimeo and others by posting embed code or if you are using marketing tools like Getresponse you can add videos in your articles by just putting the link. Getresponse is the All in One Marketing Solution software that help to promote and analyse your business in an organized way.
Types of Video Marketing
As you analyse video marketing strategies of the big companies or if we observe the video marketing trends 2020 or video marketing statistics 2020. You will find different types of videos different types of Video marketing. They create content or videos according to the target customer. So here we told you some video types, used by professional marketers
Demo Videos
As its name shows demo means the demonstration about the product. How it works just a little demo. Cover some of the working process, features, solution of Users problem and things like that. In Demo their is a little intro and working process of the product. But try to keep those videos short because long videos may impact bad.
Educate
The content or the videos to educate the audience about the products. That include the How to Videos like How to use this product for your problems or How important its for you to use or How it can solve your problems and many other topics like that. Means create different videos or series of video to educate about the your product or services. These video are more effective because they mostly problem or solution focused rather emphasis on the selling product. Means to convince visitors we are providing solution for your problems rather then selling our product.
Testimonials
Its an opinion or the feedback about the product from users who already tried it. Testimonials are added in the websites homepage, landing pages, email marketing to increase the trust level for new visitors. So that they can see what current users are saying about the product. Creating Testimonial Video have better results then add testimonial text in the website. Because in the video they can see the person who is talk. In the text testimonial their is doubt in the visitors mind that may the person really said this thing or the same thing.
Interviews
Conducting an interview is also an other way to promote things online. In this video you collaborate with professionals or expert or influencers of that particular market to whom people already know very well and trust their opinion. Interview these professional on different topics related to specific niche related to your business. In between promote your services or products as well and discuss how your product or services are better for the solution of specific problem. These interviews can play a vital role in building trust for your services and products as they recommended by the influencers of the market.
Events Videos
Promote your products or services through creating event videos. Covers the event related to your niche either events organized by your own company or by community related to your business. Cover the event activities, record attendees opinion about the event or about the event topic and things like that. Upload these videos to enhance the viewership and engagement with the audience.
Webinars
Conducting a webinars is also a types of video marketing where you can interact with visitors or users and brief them about specific topic, product and services. Clarify their confusion about that topic through question and answer session. Its also good medium to get live feedback from your audience. So conduct webinars, upload their recording for later coming visitors. That they can also get benefit from it
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