Verify Email Mailing List | Email Address Verification & Validation

Adsemu
9 min readNov 14, 2020
Verify Email Mailing List | Email Address Verification & Validation

Email Address Mailing list Verification boost email marketing campaigns. Verify Email Address list because email mailing verification or validation improve quality of email marketing campaigns. Quality Email Marketing campaigns shows ROI upto 4000% Which is more then any other platform.

Using Email in the Marketing is the most effective way to attract and engage new customers or to retarget existing customers. For that matter companies or businesses focus on building email list by lead generation or sometime purchase an email list relevant to their industry or niche. Then target those emails addresses by sending promotional emails.

What is Email Verification?

Email Marketing has its own importance but issues in email lists decrease the performance of Email Marketing Campaigns. To resolve those issues we use Email Verification process. In other words Email Verification is the Email list Cleaning process to eliminate emails that are useless.

Why Email Verification is Important?

While running email campaigns its observed that sometimes campaigns not show the expected results. Companies or Businesses are sending emails to huge number of users included in the email list but not getting the desired results. On analysis its identified that their are some mistakes or error while collection or submission of user email data. Email Verification help to resolve issues and boost your email campaign performance.

Reason for Email Verification

What Email Verification do?

To get the better results from bulk email verification services. Its necessary to know how it all works. What an email verification software do and whats the outcome of it? Bulk Email Verification involves different steps to verify the email list.

Syntax Validation

Initial step in bulk email verification is syntax validation which means to check the email address. Mistakes or error in email address like unnecessary spaces, Multiple dots or no dots, sign is missing or some other errors like that. These mistakes leads to an invalid or useless email address.

Domain Verification

Next is to verify the domains or TLDs. Domain Verification refer to the domains and extensions. Where email verification tools confirm that email address belongs to proper or active Domain name and extension.

Mailbox Validation

After above two basic steps next step of email verification is to perform mailbox validation. Mailbox validation identify the Mail Server existence. It confirm the mx record for valid mail server or check whether email address refer to an active mail server or not.

Disposable Emails

Different servers provide disposable email address to hide identity or for web fake account verification. People use temporary or disposable email addresses for specific purpose. So its necessary to identify those accounts and email addresses whether they are from the server that provide disposable email addresses or not.

Risky Emails

With email validation its also possible to eliminate email address with risky keywords or risky domains. Email Validator point out the emails with risky keywords. That help in removing these type of addresses.

Un Responsive or Server Issue

Its not a permanent issue but sometimes email validator may show an indication of unresponsive email server or may be show server down. Which means all other parameters are ok but currently the server is down. So its a temporary issue

Inactive Emails

People or users who are in the email list but not active at the moment are considered as inactive users. These inactive users are also not much beneficial for your email campaign. So its better to eliminate, or put in seperate category for better results. Their may be different reason for inactive emails. May be person changed the email services provider. Secondly may changed the Email id within the services of same email services provider. Different possibilities are there for inactive emails. Best is to avoid these type of email and clean list from inactive emails.

Supressed Emails

Email Validator also identify the suspicious emails or the emails that are in the blacklist. Which Email added in the list has valid domain, syntax and other but blocked due to suspicious activity from that email. May be involve in spam activities and being blocked. These emails addresses are supressed or blacklisted.

Greylisted Emails

Its a system of which provide protection against spam activities. That indicate the email is rejected for the time being and email can be sent later which may get approved and delivered at that time.

CatchAll Email Address

The Email Addresses that are setup to receive email for specific domain even its written incorrect due to mistake. For example if you specify domain @xyz.com. It would receive the emails abc@xyz.com even if it not exist. Email Validator has the capacity to identify these type of email addresses for better understanding

Role Based Email

Rotation is the company employees is a normal thing. But some of the emails not change with this rotation. Because they specific to role. It not goes with employee. Validation Tools have the capacity to mark those email addresses.

Benefits of Email Verification

Sometimes businesses not know benefits of Email Validation or Not give importance to it and keep on targeting email list they have. But stats show that Email Verifier is very beneficial for business in different ways. We discuss them below one by one. So lets talk about the benefits.

Quality Data

Email Validation provide quality data. After filtering Emails from Email Verifier you will get the list with quality email list. Clean Data without any issues of invalid emails, inactive emails, disposable and other things like that.Target the email list straight away and get the results.

Bounce Rate

Bounce Rate is the percentage of emails not delivered to end users and returned back by email server. Low bounce rate indicates better quality of email campaign. But Unverified Email list or unvalidated email addresses effect the bounce rate of any email campaign.

Less Effort

Email Validation makes work easier and convenient. Because now only have to target the active and valid email addresses with low bounce rate. So After Email Validation less effort is required to get better results. With less efforts you can provide quality work in less time. So you can save your time and efforts both at the same time with email validation data.

Effective Campaigns

Targeting filtered email addresses help to plan a better strategy for your email campaign because getting more accurate results and insights of the email campaign. Lesser Quality data makes campaign more effective.

Increase ROI

Another Benefit of Validated Email Addresses is better ROI or Return on Investment. Sending Emails to targeted audience help to save your money rather then spending on useless, invalid or inactive email addresses. So increase your ROI with filtered email list that help to save more money and spent on other activities of your business.

Better Quality Score

Businesses use different email services for running their email campaigns. High Bounce Rate or low open rate effect quality score of your email campaign. May indicate spam activity or suspicious activity according to email providers. So to avoid low quality score businesses must use email validation services. Better Quality Score improve senders reputation

User Engagement

Main target of every business email campaign is to engage users or customers through emails. Quality data help to improve user engagement with low bounce rate, better email open rate and click through rate. Get the better analytics and insights about your campaign. Help to understand your users behavior because of targeted audience or targeted email list.

Choosing Email Validator

After knowing the importance of email validation next step is how to choose email validation Services? What are the features of best email validation software or tools.

So lets discuss the features one by one

Focus on Accuracy

While selecting the Services focus on Quality and accuracy not the time. Because limitations may effect the accuracy of the software. Their are some service provider claiming get results in few minutes but they may compromise the quality. So focus on accuracy or quality rather then time.

Easy to Access

The first thing to keep in mind while selecting email validation services is it should be ease to access. It means it should be online service provider that would be available all the time and has ability to collect data from anywhere. It should work as SaaS or Software as a Service.

Multi Purpose

While choosing the email validation service provider consider that it should be multi purpose. Which means it can verify single email address and bulk email addresses as well. Secondly Verify both personal and corporate email addresses. Third it should use multiple methods to verify emails. Not only depend on one method or two use multiple methods to get the better quality results. Different methods include syntax, domain check, disposable emails, greylist or blacklist emails and other options like that.

Integration

Today different businesses or services are connected with each. Businesses or companies enhance their performance by the combination of different services or software. Keep that in mind select the software or tools that is easy to integrate with other software. That help businesses to get better results.

Support

Consider the customer support as well while selecting the services of email validation. They should be available when you required their help. So they can assist you in any uncomfortable situation related to their services. Better Quality support sometime makes your work easier.

Guarantee Better services

Most of the businesses offer great services that inspires. But they want able to deliver those services. Because they offer unrealistic service or beyond their capacity. So choose the services those who guarantee those services as well. Not just offering the services. It better to ask them for proof of their services as well.

Best Email Verification tools

Rather then finding different Email Verification Tools we here present intro of some tools you can choose them yourself. . There are some free email validators but they are not as much productive. Its better to avoid free email validators and choose the paid services. So lets discuss them one by one

Hunter.io

A renowned email verification service provider. Charge 199$/month for 10,000 verifications. But this tools has some limitations provide services up to 50,000 verification. Secondly it emphasis to verify corporate or professional email addresses. Its provide good services but with some limitations.

Zero Bounce

Its another better tool for email validation. It provide services like removal of invalid emails, spam traps, catch all validation, inbox placement tester, email server tester, blacklist monitoring and other services like that. It cost $65 for 10,000 email validation. Integrate with softwares also.

Never Bounce

Never Bounce also provide email cleaning and verification services for its customers. With Never Bounce customers can do bulk email list cleaning, Email Verification and automated list cleaning. For 10,000 Email Validation it cost $50. With different softwares integration is available.

Quick Email Verification

Its the best software for quick email solutions due to different reasons. It help to minimize bouncing, Syntax elimination, Domain verification, Spam Trap, Email Duplication, Complaints Removal, MTA Validation, Risk Validation and provide anti greylisting services. It pricing is also very economical offer validation services in $60 for 10,000 Emails for One Time and If want 1000 Credits Daily then it will charge 50$/Month. Means $50 for 30,000 credits.

Easy to install Quick Email Verification Javascript or code. Create app on quickemailverification website and get a html code for website widget. For different purposes or detection use various html codes in javascript widgets.

Another reason for choosing is it can easily be integrated with Getresponse a Best Software for Email Marketing & Automation

Integration with Getresponse is a big plus its great marketing automation tool that bring success for many businesses. Its Economical and according to the business requirements of these days. Getresponse will make your Email Marketing Campaign more effective with its features. Different features available at one plateform. Its has some awesome features that include EMail Creator, Autoresponder, Analytics, Transaction Emails, List Management, Landing pages, Sign Up Forms, Pop Ups, Automation Flows, Tags & Scores, Abandoned Carts, Product Recommendations, Webinars, Conversion Funnels, Paid Ads and other option of Optimize your Email Marketing Campaign. Check out more about Getresponse from here.

Addition of SEMRush alongwith Quick EMail Validator and Getresponse will boost your email marketing campaign. SEMRush is a keyword research tool that help to know the customer behavior and identify the keyword to be used in Web content Especially Emails to attract users attention and improve open rates as well as force to perform some action in purchase process.

Its a review blog and some of the links are affiliate links.

--

--

Adsemu

Marketer & Content writer | Explaining Business Growth & Entrepreneurship Tips and Tricks