Mailchimp and Getresponse providing best Email Marketing Automation services. Compare Mailchimp vs Getresponse Pricing & features to know the best Email Marketing Automation Software
If we talk about Digital Marketing and its methods to promote the business online either it startup or established business. Email Marketing is still the most effective way to promote any business. But its not that simple to get success in a business without planning Email Marketing Campaigns. For Success in Email Marketing you needs a verified Email List. Either you generate it from landing pages or other options or buy it related to your niche. Verification is necessary read more about verification of email from here.
Second thing you need an Email Marketing Tool that can help you to manage and automate your emails. Because it not possible for businesses to send Emails Manually for Marketing. Email Marketing tools with their automation process do that in a better way. These tools also help in generating leads with their landing page or sign up form building features. These tools are best for startups as well as established businesses.
Now the we have to think which software is best for our business with respect to price and features. These alternative tools have their own pricing and feature. Choose any of them according to your budget or required features. Below we discuss features of two alternative software used by marketer or businesses
Ease of Use
While Selecting the software for business or for personal use its important to consider to see how easy or comfortable to use that software is. Because complex or complicated interface make things difficult. As a result more time and effort is required to perform that work. Try to avoid complex user interface to save time and efforts.
If we compare Mailchimp and Getresponse both have nice interface and Easy to Use. Having easy navigation and design with Drag and Drop Editor. Pre Designed Templates are there for assistance. These pre designed or pre build templates will help to safe time and efforts. In comparison Mailchimp is more easier to use then Getresponse. But their is slight difference between both interface. As a whole both have approx. same usability. Doesn’t make much difference.
Customer Service
While using a new platform or switching from one to another. Its little difficult to understand those services or sometime some error occur. To resolve all those issues related to technical department or billing department you need a good customers support. Better customer support makes user work easier and quicker.
Talking about customer support department of Mailchimp and Getresponse. They provide email and live chat support for their customers. Both provide great customers service but in comparison Getresponse provide a bit faster services then Mailchimp. Secondly Mailchimp not offer support for trial version that is a drawback. Its only available in premium plans.
Lead Segmentation
Most effective way to target the audience through email marketing is lead segmentation or subscriber management. In lead segmentation marketer categories the leads or subscribers or contact on the basis of their interest, location, gender, age, industry, or any other field according to the campaign requirement. Segmentation makes easier to send relevant and targeted emails to specific category or group.
In the lead segmentation Getresposne is more effective software then Mailchimp. Reason for that is Getresponse allow to send emails to multiple segments at one time. Whereas, Mailchimp offer to send emails to single segment at one time. So here Getresposne is more effective then Mailchimp.
Pricing and Value for money
Budget is also a big factor while planning anything for the business. Businesses Consider the pros and cons while planning any thing then they decide whether service, software or product is value for money or not. Value for money means does price justify its features or not. Getting enough features that gives us more benefits then the price we are spending.
If we look at Mailchimp and Getresponse, we seems Getresponse is more value to money then Mailchimp. Mailchimp offer their Basic service for 2500 Subscribers in $30, whereas Getresposne offer basic services for 2500 subscribers in $25. So stats show Getresponse is more value to money then Mailchimp.
Lead Scoring
Lead Scoring is a system to assign value to every step of Email Marketing Process. That help to evaluate the effectiveness of every lead. That lately can be used in segmenting leads into different categories and target every segment separately. To enhance the performance of email marketing. Set the values according to your own requirement and needs. Values would be automatically added to the leads on the basis of action they have taken in lead generation or email marketing process.
Lead scoring feature is offered by both Mailchimp and Getresponse. Both offering almost the same quality of features or services for lead scoring process. So you can use any of them for lead scoring both perform approx. equally.
Personalized Content
Setting up a normal email campaign is not much effective whereas sending an personalized email campaign has more impact. Users or Subscribers count personalized emails as more credible then the normal emails. So to built users interest and trust its a good practice to send personalized emails or content rather then normal content or emails. It will increase your engagement.
Creating personalized emails for Individuals take too much time to save the time and effort you can use Mailchimp and Getresponse. Both provide option of personalized emails or content. That boost your email campaign performance.
Split Testing
Digital Marketing or Email Marketing is to keep testing different elements and get the best out it. Marketers use customization or variation in their content and them analyze their performance to know users behavior. Variation brings better results and understanding about users behavior or interest.
If you want to add A/B Testing feature in your email campaign. You can use any one of these two Mailchimp or Getresponse. Its available in both of the software. It help to add variation in the Title, Subject or the content of your Emails.
Webinars
According to Digital Marketing Trends Visual Marketing is getting more attention and businesses focus on Visual Marketing. One of the element in the visual marketing is Webinars. Webinars are used to introduce new services and brief audince about its importance or usage. In simple its video demonstration or intro about any thing.
Webinars are also way to generate leads or to generate sales. Getresponse offer webinar feature for marketing automation with their plans. Whereas Mailchimp don’t offer webinar feature.
Autoresponder
In email marketing process its not possible to reply every email individually. Its require more time, effort and work force. Which is not a wise decision. To handle that we need an autoresponder. Where we preset emails for every action user preform on website or in email marketing process. Whenever user reached the trigger or hit the trigger. Autoresponder react on that action and send related email.
Autoresponder is the powerful element in the email marketing process. Every Email Marketing software offer Autoresponder services because its considered incomplete without automation. Likewise other softwares . Mailchimp and Getresponse offer these services.
Sales Reports
Sales reports are the figures or charts that shows the performance of every business. Simple and Organized Sales reports with different filters make its easier to understand how well the business is performing. Shows which strategy is working and how to enhance the sales or marketing performance to get more out of it.
If we consider sales report both the tools offer great services within their own procedure. Easy to understand and integrated with their marketing performance. Both have their own criteria for presenting sales reports. Mailchimp provide growth, engagement and revenue report. More you can get email open rate, click rate and unsubscribe rates. In Getresponse you get report of Subscriptions, Email Open Rates, Click Rates and others.
Signup forms
Email Marketing Start from the sign up forms. That include data placeholders, where users put their data for subscription or getting quotes or other get related information. Secondly sign up form has a call to action button for submitting information. Sign up form need to be designed carefully because all the email marketing campaign depends on the email list build through sign up forms.
Sign up Forms in MailChimp and Getresponse are easy to build with drag and drop builder. Embed form to website, create landing page form or pop ups to engage visitors, integrate easily.
Mobile App
Increased use of mobile force businesses to make their services compatible with phones. Secondly its not possible to get PC or laptop. For its solution services should be available on the mobile so that see the performance of your campaigns or sales on the mobile in no time and perform certain functions.
For the ease of businesses and users Mailchimp and Getreposne made their services compatible with mobile and provided apps. That help users to conduct actions or see the performance report related to their business. Getresponse help to Monitor forms and landing pages, manage lists, send emails and track performance and other stuff like that. Whereas Mailchimp offer Email Reports, Landing Page Reports, AD Reports on your mobile to monitor the performance.
Paid Ads
Main target of every marketing strategy is get more visitors, increase reach and find more targeted audience. One of the source to generate traffic is Paid Ads on different platforms. Large number of internet users open their social profiles to see the updates or activities on Social Media and search engines. So its good to use these platform for marketing through relevant ads.
To promote your business online through ads both of the above said software will help you in posting paid ads. In Getresponse Landing page visitors can be retargeted. Connect Facebook Pixel with ease. Also easy to create content for social ads posting. With Mailchimp retarget your audience with Facebook, Instagram and Google Ads. Create ad content with comfort.
Integration
In digital marketing different tools are used by marketers or businesses to build a strong marketing strategy. But the issue is their connectivity. They can give best if they are connected or integrated with each others. So to make any product or services more productive its good to integrate with other software for Digital Marketing.
Keep the integration usage in mind Mailchimp and Getresponse provide integration feature for many softwares that can be integrated with both services.
How To Use Mailchimp and Getresponse
These tools are not difficult to use. Having easy to use interface. Secondly different tutorials are available on their own websites and also on YouTube to know how to use Mailchimp or Getresponse. Their customer service is also available to get any assistance about any issue while using Mailchimp or Getresponse.
Conclusion
Both the softwares have their own pros and cons. Marketers or businesses can choose any one of them according to their own business requirements or marketing strategies. But if we talk about prices Getresponse is a cheaper option then Mailchimp offer less price for users then the Mailchimp. Getresponse offer $145 for 25K Contact with Basic Plan and Mailchimp offer $200 for 25K with essential or basic plan.
Some of the links in this blog are affiliate links.
